
ITV The Summit 2026 champion. Ex-international athlete. A genuine, grafting role model with a fast-growing, highly engaged audience.
MORE THAN A REALITY TV FACE
Before the mountain, there was a lifetime of graft. Colleen is an ex-international athlete and Welsh powerlifter who recently earned her Welsh vest on the track, at nearly 50. She spent five years running her own gym, Colossal Strength & Conditioning, as a qualified strength and conditioning coach. By day she still works the floor in heavy industry: Tata Steel, now a private company in Cardiff, one of the few women doing it. Then she went on national TV and won ITV's The Summit 2026, outlasting 13 others for the £200,000 prize. Real athlete. Real coach. Real grit. Not a manufactured influencer.
THE OPPORTUNITY
Colleen's only just getting started, and the numbers are already moving fast. Fresh off The Summit, her content is pulling tens of thousands of views and hundreds of comments per post on a brand-new account, with an engaged, loyal audience that actually turns up, comments, and shares. This is the ground floor. The brands that move now are the ones she'll be talking about when the platform's ten times the size.
Colleen partners with brands that value authenticity over polish. From the steelworks to the summit, her story resonates with people who refuse to be written off, and her audience trusts her because what they see is real. If your brand shares that grit, let's talk.
OUTDOOR & ADVENTURE
Gear, apparel, and experiences tested by someone who genuinely pushes limits: high-altitude hiking, endurance challenges, next stop Nepal maybe!. Authentic field testing, not staged shots.
FITNESS & NUTRITION
A former gym owner, qualified S&C coach, and competitive athlete. Ideal for training brands, performance gear, and real-food nutrition that values substance over hype.
MIDLIFE EMPOWERMENT & WELLNESS
Proof that your strongest chapter can come after 40. A powerful partner for brands speaking to women who want to take up space, not fade into the background.
MEDIA, PODCASTS & SPEAKING
Honest, compelling storytelling: redundancy, reinvention, single motherhood, and finding self-worth on the side of a mountain. Real talk that audiences remember.
Tell us about your project: campaign, media, or partnership. The team will be in touch.
Colleen is exclusively managed globally by Started From Scratch FZCO (Dubai, UAE), an official Meta Business Partner.